Gymification:
Fitness meets daily life
Modern life is busy
Fitness requires time, money, equipment, and space, right?
Exercise tends to be rigidly scheduled, regimented, and compartmentalized.
Most people know they should exercise, many still don't
The best way to take the fun out of anything, is to load it with oppressive expectations.
But one is better than none.
For most of human history, physical activity was an integral part of daily life, sitting on a chair all day, and staring at a screen wasn't.
What if fitness were more spontaneous and playful?
Imagine co-workers forging a stronger team spirit, getting pumped together through exercise.
Imagine people doing a few reps of an exercise, whenever they can fit them in, while microwaving their lunch, for example.
😬 If push-ups aren't your level yet, how about knee, incline, or wall push-ups?
🥱 If regular push-ups are too easy for you, how about decline, or one-arm push-ups?
Imagine strangers meeting through friendly competition.
🤔 Are you truly fit for life or are you just well adapted to your gym routine?
The future of fitness is to live it, anytime and anywhere
